We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

We introduce three types of consumer recognition: identity recognition, asymmetric preference recognition, and symmetric preference recognition. We characterize price equilibria and compare profits, consumer surplus, and total welfare. Asymmetric preference recognition enhances profits compared...

This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; recent research has...

Unlike consumer durable goods, high technology products have shorter life cycles. Many companies launch new items at a fast rate of innovation. As a result, the latest products often compete in the same market with earlier-generation products. In addition to brand-new products, used products...

Die gegenwärtige Vorgehensweise beim Vergleich von Mobilfunktarifen sieht so aus» daß zunächst ein Nutzungsprofil vorgegeben wird, dann die dazugehörigen Rechnungsbeträge der einzelnen Tarife ermittelt werden und schließlich eine Beurteilung der Tarife durch den Vergleich der...

This paper analyzes across-airline differences in economy class fares, aimed at consumers of different types. We use the sample of fares, offered on the London-New York market. Different booking scenarios have been employed to obtain offered fares to resemble those aimed at customers of...

The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More...

Im Rahmen dieser Arbeit wurde eine Kundenumfrage an den onlinebuchenden Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH durchgeführt. In dieser Arbeit soll diese Umfrage erläutert und ausgewertet werden. Es sollen die möglichen Auswertungskriterien aufgezeigt werden. Der Sinn...