The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...

The paper considers priority goals of future sustainable development and assurance of food quality and safety in agricultural and food sector and underlines the necessity of establishment of Agricultural Knowledge and Innovation System (AKIS) in Bulgaria based on a production model with...

The purpose of this report is to assess the relationship between globalization and brand extension factors, and their influence over the image evolution of the sports car manufacturer Porsche with a practical example of the company business in Bulgaria. The study also intends to provide...

In recent years, modern society has faced a number of challenges related to the achievement of global goals for sustainable development. Industrial enterprises are challenged to generate, stimulate, and demand changes in networks and supply chains, but these challenges require flexibility and...

In recent years, modern society has faced a number of challenges related to the achievement of global goals for sustainable development. Industrial enterprises are challenged to generate, stimulate, and demand changes in networks and supply chains, but these challenges require flexibility and...