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. Ecomuseum is an innovative model of an open-air museum designed, built, and managed by the local community. It embraces the …
Persistent link: https://www.econbiz.de/10010378902
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735
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This paper aims to develop a natural-disaster theme museum visitor satisfaction model by integrating authenticity …, involvement, and destination image by applying Arnolds' theory of emotion. This study takes place at Aceh Tsunami Museum …, Indonesia. An Importance-Performance Map Analysis is applied to identify the performance and the importance of the museum …
Persistent link: https://www.econbiz.de/10014420296
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We develop a model for museum visits and estimate it on a large sample of holders of a museum card that provides free … find substantial local interest effects that cause a correlation between the attractiveness of a museum and its distance to …
Persistent link: https://www.econbiz.de/10010325468
The aim of the paper is twofold: to carry out a contingent valuation study of "Napoli Musei Aperti", a cultural public good provided by the city of Naples, and to explore some alternative schemes of cultural policy. The paper is divided in two parts. In the first one some results from the...
Persistent link: https://www.econbiz.de/10011608422
?". Um eine Antwort auf diese Frage zu erhalten, wird als erstes das Museum als Instrument der Technikdarstellung mit seinen …
Persistent link: https://www.econbiz.de/10011653572
. Ecomuseum is an innovative model of an open-air museum designed, built, and managed by the local community. It embraces the …
Persistent link: https://www.econbiz.de/10011849363