Das Buch vermittelt anhand praxisbezogener Beispiele grundlegende Kenntnisse für den Einsatz von Marktforschungsinstrumenten in der bibliothekarischen Arbeitspraxis. Im Mittelpunkt stehen dabei solche Methoden und Anwendungsszenarien, die auf die Optimierung bzw. Erweiterung nutzerbezogener...

National libraries throughout the world generally hold the strongest collection of publications from their home countries and build a rich variety of information services from the collections. To be sure of developing such a national collection for current and future use, the libraries must...

Objective – The purpose of this study is to identify the impacts of implementing marketing mix on the usage of library services towards library users’ satisfaction. Methodology/Technique – This study will be conducted in quantitative method. Primary data will be obtained by distributing of...

Digital communications technologies have led to fundamental changes in the ways that cultural institutions fulfil their public missions of access, preservation, research, and education. Institutions are developing publicly-accessible websites in which users can visit online exhibitions, search...

The period 1870-1930 witnessed the emergence of the local public library as a widespread and enduring American institution. During these years, access to free community-based library services spread to a much larger share of the U.S. population, while the institutional structure of local...