A recently introduced multi-generation model 1181, developed for high-technology industries and tested on a high-tech product class, is applied to a very different situation. It is tested by fitting and forecasting use of three generations of packaging technology in the fluid milk market, glass,...

Consumer preference for container types for fluid milk was investigated for gallon and half gallon containers using conjoint analysis. Consumers clearly preferred plastic jugs to paperboard for gallon containers, which explains the nearly complete capture of the gallon milk market by plastic....

New product forecasting often focuses only on the new product itself, neglecting the fact that older technologies remain on the market to provide competition. Multi-generation innovation diffusion models are available, but have only rarely been tested on actual data. Furthermore, although causal...

Potential customers' willingness to pay (WTP) for a new product can be affected by their observing a posted price and this can be modeled in terms of an anchoring mechanism. A theoretical argument and mathematical proof is developed, showing that if customers use an asymmetric WTP anchoring...