Private Radiosender bieten ihre Leistungen sowohl auf dem Rezipienten- als auch auf dem Werbemarkt an. Da sie ihr Radioprogramm den Zuhörern kostenlos zur Verfügung stellen, müssen sie sich nahezu vollständig über den Verkauf von Werbeplätzen an die werbungtreibende Wirtschaft finanzieren....

This paper is a history of ideas about business strategy and how they came to be influenced by competitive thinking. Both academics and practitioners' contributions are noted. The bulk of the paper focuses on efforts in the 1970s and the 1980s to deepen the analysis of industry attractiveness...

Research evidence confirms that the accumulation of knowledge contributes to the competitive advantage of firms. In the strategy consulting industry, one of the most knowledge-intensive professional services industries, however, established firms thatexploited their knowledge accumulation by...

Purpose: To ascertain the relationship between the operation system function goal decision making and customer demand and competition strategy, can better discover and integrate all available resources (including important capital resources) to achieve business opportunities, the establishment...

The interaction of clients and consultants is frequently characterized by misunderstandings and conflicts. On the one hand, this is not surprising as consultants and clients play different roles before, during and after consulting assignments. On the other hand, it seems that consultants are...

Facing an increasing competition, service providers are forced to develop trust and commitment in order to stabilize and extend their market position. Based upon a theoretical framework, the paper discusses strategies to provide trust applying appropriate communication instruments. The paper...