Die vorliegende Arbeit betrachtet die besonderen Eigenschaften der Reverse Economy im Vergleich zu den traditionellen Grundsätzeerfolgreicher Unternehmensführung.Sie stellt sechs neue Prinzipien dar, die durch die Potentiale der neuen IuK-Technologien auch im Bereich physischer Leistungen neue...

Die vorliegende Arbeit soll zeigen, wie sich durch Mass Customization eine erhöhte Kundenbindung realisieren lässt und außerdem, wie sich die erhöhte Kundenbindung bei gleichzeitig geringerem Akquiseerfolg in derErstkaufphase auf den Kundenwert nach Blattberg/Deighton5 auswirkt.

In the digital era, crowdfunding platforms serve as a litmus test for the desirability and viability of thousands of innovative ideas. Based on consumers' actual purchasing behavior, crowdfunding data promises to reveal future hot topics and technologies. This study shows how companies can...

In this study, we shed light on the unexplored potential of customer co-design in a mass customization (MC) setting to contribute to the promotion of sustainable consumption. We theoretically derive and empirically test several opportunities for companies to improve sustainable consumption and...

Digital twins (DTs) are virtual representations of real‐world entities like production assets, processes, or products. They are updated at a defined fidelity and frequency along the entire life cycle from development and engineering over the production or implementation of a product or process...

The use of transformer‐based language models in artificial intelligence (AI) has increased adoption in various industries and led to significant productivity advancements in business operations. This article explores how these models can be used to augment human innovation teams in the new...

Manufacturing firms that engage in digital transformation develop increasingly smarter versions of their tangible products to reinvigorate growth in shrinking markets. However, they often struggle with translating their investments in digitalization capabilities into actual returns in the form...

Digital manufacturing technologies offer many opportunities for established companies to innovate. They promote data‐driven gains in operational efficiency and enable the transformation of current business models or the creation of entirely new differentiation opportunities. However, many...