Research on the accounting rate of return (ARR) began with Harcourt (1965), Solomon (1966) and Vatter (1966) and continued with Kay (1976, 1978), Peasnell (1982), Franks and Hodges (1984), Kay and Edwards (1986), Edwards, Kay and Mayer (1987), Brief and Lawson (1992), Brief (1996) and others....