Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision process. Therefore, how a mortgage advertisement affects a...

This paper presents estimates of intangible investment in Canada for the purpose of innovation, advertising and resource extraction. It first expands upon work by Beckstead and Gellatly (2003), Baldwin and Hanel (2003), Beckstead and Gellatly (2003), Beckstead and Vinodrai (2003) and Baldwin and...

Using data from charitable organizations in the US, authors have established that government grants to charities largely crowd out giving from other sources, but that this reduction is due mostly to reduced fundraising activities of the charity itself. We use much more detailed data from over...

This note examines the Canadian federal government's attempts to use communication programs to influence public opinion towards the Goods and Services Tax (GST). Using internal government documents and polling data, we describe the scope and objectives of the GST campaign, and assess its...

Canada’s universal health insurance system leads to the under-provision of disease prevention by consumers. This paper demonstrates that a public health education campaign designed to increase coverage of preventive treatment can easily have the opposite effect. Using a model of targeted...

Using data from charitable organizations in the US, authors have established that government grants to charities largely crowd out giving from other sources, but that this reduction is due mostly to reduced fundraising activities of the charity itself. We use much more detailed data from over...

Seth Godin geht in seinem neuesten Buch wieder auf die Möglichkeiten der Mundwerbung im Internet ein. Seine These lautet, dass allein aus Gründen der Kosteneffizienz zukünftig immer weniger Massenbotschaften an potenzielle Kunden gesendet werden. Vielmehr bestehe die Aufgabe des Marketing...

Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Einführung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförderung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen...