In March 2016, George Osborne announced a ‘sugar levy’ on soft drink companies to start in April 2018. Under this … policy, companies will be taxed on sales of medium and high sugar drinks (excluding fruit juice and milk-based drinks). As an … anti-obesity policy, the sugar levy seems arbitrary. Consumption of both sugar and sugary drinks has been falling for years …

From 2002 to today, world sugar production has steadily increased due to higher food consumption and biofuel production …. Furthermore, in the European Union, the CAP 2014-2020 new reform abolished the system of production and sugar exportation quotas … by 1 October 2017. Therefore, since that date, the international sugar exchange has significantly increased in light of …

This paper aims to present the sugar beet and sugar market from a marketing perspective, both at national and european … level, taking into account the main elements of the custom marketing mix on the sugar beet and sugar market (product, price …