Die möglichst präzise Vorhersage der zukünftigen Absatzentwicklung als Informationsgrundlage für strategische und operative Entscheidungen zur Steuerung des Geschäftes stellt für Unternehmen eine permanente Herausforderung dar. Mit Hilfe von Absatzprognosen sollen Trendentwicklungen und...

This paper presents a framework capable of accurately forecasting future sales in the retail industry and classifying the product portfolio according to the expected level of forecasting reliability. The proposed framework, that would be of great use for any company operating in the retail...

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively cumbersome and expensive to implement. Use of readily available data from social networks is becoming increasingly popular. Can the customer...

During the summer of 2005, the Big Three U.S. automobile manufacturers offered a customer promotion that allowed customers to buy new cars at the discounted price formerly offered only to employees. The initial months of the promotion were record sales months for each of the Big Three firms,...