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Farben umgeben den Menschen tagtäglich und beeinflussen unser Befinden und Verhalten - teils bewusst, teils unbewusst …. Diese Tatsache veranlasst auch das Marketing, sich mit den Wirkungen von Farben auseinanderzusetzen, um diese gezielt … anwenden zu können. Der richtige Einsatz von Farben im Marketing kann die (Werbe-)Botschaft und die gewünschte Wirkung einer …
Persistent link: https://www.econbiz.de/10011616137
Ludwig Wittgensteins "Bemerkungen über die Farben" gelten als äußerst schwieriger Text. Das vorliegende Buch führt … "Bemerkungen über die Farben" zur Verfügung steht. Das Buch von Frederik A. Gierlinger füllt erstmalig diese Lücke in der …
Persistent link: https://www.econbiz.de/10011933790
Declining R&D intensities at the national level coincide with growing international technological links. Deviations of individual OECD countries from the average R&D intensity reflect differences in industry structure as well as in sectoral R&D intensity. At the same time, the sectoral...
Persistent link: https://www.econbiz.de/10010295338
Efficiencies have yet not played a prominent role in American merger enforcement policy, although the federal antitrust agencies and the courts have recognized efficiencies as a factor in merger analysis that may tilt the balance in an otherwise anticompetitive transaction. A review of the...
Persistent link: https://www.econbiz.de/10010295347
When I wrote my book on EMU four years ago (Kenen 1995), very little had been written on the international dimensions of EMU There was a chapter in the Commission's path-breaking study (European Commission, 1990). There were papers by Alogoskoufis and Portes (1991, 1992), Cooper (1992), Goodhart...
Persistent link: https://www.econbiz.de/10010295354
The paper presents a theory of the demand for money that combines a special case of the shopping time exchange economy with the cash-in-advance framework. The model predicts that both higher inflation and financial innovation - that reduces the cost of credit - induce agents to substitute away...
Persistent link: https://www.econbiz.de/10010295387
This paper proposes a model of the US unemployment rate which accounts for both its asymmetry and its long memory. Our approach, based on the tests of Robinson (1994), introduces fractional integration and nonlinearities simultaneously into the same framework (unlike earlier studies employing a...
Persistent link: https://www.econbiz.de/10010295392
Variations of bilateral aid flows are difficult to explain on the basis of official development objectives or recipient need. At the example of US aid to Pakistan, this paper suggests alternative political economic explanations, notably the relevance of ethnic lobbying and the relevance of US...
Persistent link: https://www.econbiz.de/10010295435
On January 1,1999 euro became the currency for 11 member states of the European Union. Since then the dollar-euro exchange rate has completed a full turning. Three years of depreciation of the euro followed by three years of appreciation without wild fluctuations asks for an explanation which...
Persistent link: https://www.econbiz.de/10010295454
This paper applies the Campbell-Shiller (1988) methodology to estimate a price dividend model with volatility and inflation risk, extending existing models in this field. The model fits the data well over the period 1979-2002 for the Euro Area, but less so for the U.S. The latter is interpreted...
Persistent link: https://www.econbiz.de/10010295476