Ziel der variantengerechten Gestaltung ist es, Produktfamilien zu entwickeln, die eine große marktseitige Vielfalt mit einer minimalen internen Vielfalt bereitstellen. Dazu wird eine Methode präsentiert, die alle Schritte der Produktenwicklung mit einbezieht und ein entwickeltes Idealbild...

Many manufacturers sell their products through retailers and share the revenue with those retailers. Given this phenomenon, we build a stylized model to investigate the role of revenue sharing schemes in supply chain coordination and product variety decisions. In our model, a monopolistic...

The extant economic and marketing literature on product line design mainly addresses firm's product decisions in conventional markets. However, many products demonstrate salient network externalities in their consumption, such as computers, software, telephone, telefax, and Internet routers. To...

Purpose: In this paper, a combined Production Line Design (PLD) process which includes many design aspects is presented, developped and validated. Design/methodology/approach: The PLD process is based on the SADT (Structured Analysis and Design Technique) diagram and the Axiomatic Design (AD)...

In this marketing-oriented era where manufacturers maximize profits through customer satisfaction, there is an increasing need to design a product line rather than a single product. By offering a product line, the manufacturer can customize his or her products to the needs of a variety of...

We develop a branch-and-price algorithm for constructing an optimal product line using partworth estimates from choice-based conjoint analysis. The algorithm determines the specific attribute levels for each multi-attribute product in a set of products to maximize the resulting product line's...

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

In practice, some well-established service providers (sellers) offer one-time experiences or product demonstrations for the services that have been introduced to the market for years. Such activities, labeled as seller-induced learning, not only help the consumers learn more about themselves but...

Successful product line design and development often requires balancing technical and market trade-offs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial...