This study contains a repetition of the data analysis part of a research conducted on building the trust of generation Y customers in B2C websites. In this base study, since the samples size was a limitation of the study, analyses were conducted again by using CB-SEM and PLS-SEM methods...

After years of stagnancy, PLS path modeling has recently attracted renewed interest from applied researchers in marketing. At the same time, the availability of software alternatives to Lohmöller's LVPLS package has considerably increased (PLS-Graph, PLS-GUI, SPAD-PLS, SmartPLS). To help the...

This second Long Range Planning special issue on PLS-SEMin strategic management research and practice seeks to further progress towards this goal. The journal received 41 articles for its special issue on PLS-SEM, twelve of which completed a thorough review process successfully. Based on the...

Researchers and practitioners appreciate the various advantageous features that PLS-SEM, as a component-based approach to SEM, offers in practical applications. Although strategic management research relatively early on recognized PLS-SEM's flexibility regarding handling various modeling...

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...