zero hassle costs buyers, previously unexplored in the literature. Although theory predicts that the competitive price … should emerge in equilibrium in all four models, we find significant price differences in the experiment …

-matching guarantees, or both. Consistent with signaling theory, results of a survey and two experimental studies demonstrate that market …

monopolist is free to threaten an unlimited price on the monopoly item in the bundle and, consequently, can charge a higher price … already have charged the profit-maximizing monopoly price on the monopoly item, its threat to charge a higher price unless the …

information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used … to perceive products and stores that offer price-matching guarantees as less expensive. In Experiment 2, we show that … know the range of market prices. In Experiment 3, we extend these findings to show that consumer evaluations of the cost of …

We analyze the incidence and welfare effects of unit sales taxes in experimental monopoly and Bertrand markets. We find …, in line with economic theory, that firms with no market power are able to shift a high share of a tax burden on to … consumers, independent of whether buyers are automated or human players. In monopoly markets, a monopolist bears a large share …