Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology portfolios to support market-oriented R&D...

IP rights form the major part of the group of immaterial property assets which have been gaining importance for companies. The present paper provides a new method for valuating especially patents with respect to their monetary value, technological scope and legal importance. Several methods for...

IP rights form the major part of the group of immaterial property assets which have been gaining importance for companies. The present paper provides a new method for valuating especially patents with respect to their monetary value, technological scope and legal importance. Several methods for...

Marketing and R&D strategies need to be aligned to increase the return from investment in new technologies. Various portfolio techniques have been widely used to support strategic planning. A new portfolio approach integrating market and technology portfolios to support market-oriented R&D...