Over the past decade, changing consumer preferences for variety, convenience, safer, and healthier attributes have been shaping meat demand patterns in sub-Saharan Africa (SSA), especially in Ghana. Some of these changes have led to the increasing consumption of poultry meat. This trend has...

The present study investigates how the framing of information on the environmental impact of vehicles affects consumers' preferences for identical improvements in car quality. In online choice experiments, the effects of two metrics (fuel consumption vs. CO2 emissions) and three scales of one...