Ordinal preference measures have a number of advantages relative to cardinal measures in the estimation of individual level multi-attribute utility functions. This paper: (a) outlines a theoretical foundation for estimating a cardinal scaled utility function from ordinal preference data, in...

Marketers routinely make use of stated consumer preferences and the relative attribute importance weights implied by these preferences when making decisions on issues such as advertising messages and product design. Using this information as a basis for managerial decision-making is risky,...

Human rights-based approaches (RBA) have become an important factor in international development policy, endorsed and adopted by leading non-governmental organizations working in development (development NGOs), bilateral development agencies, and UN agencies such as UNICEF, UNDP, and WHO. This...