profitability of retention campaigns than others. This study addresses this problem by defining a profit-based loss function to … predict, for each customer, the financial impact of a retention intervention. This profit-based loss function aligns the … objective of the estimation algorithm with the managerial goal of maximizing the campaign profit. It ensures (1) that customers …

In this paper we discuss a locational model with a profit-maximizing objective. The model can be illustrated by the … its total profit, the firm has to decide:1) where to locate its distribution warehouse to serve the customers;2) the price … profit. We show that this problem can besolved in polynomial time. …