This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations...

E-commerce in agriculture is gaining increasing attention, but market penetration is currently low, and companies are barely exploiting its full potential. Identifying and satisfying farmers' expectations of e-commerce websites for farm inputs is crucial to reduce this opportunity loss. This...