This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...

In a model for consumer driven media bias, we find that the advertising market will not have any effect on the bias of a monopoly. The monopoly will choose a bias towards the median consumer or slightly more extreme than that. In duopoly, firms will choose bias with opposite sign. In this case,...

Children are not only precious in society; they are the future of any nation. These are assertions that sensitize this study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight advertisements oriented in the features of children were...

Getting a Mortgage has been described as one of the greatest financial decision a consumer will make in their lifetime and it is expected that the customer has considered various options before making that choice, This study looks at the creative design and strategies adopted by three banks to...

Distribution of content by media companies has greatly transformed in the past decade. Content, which was once distributed through e.g., television, radio and print formats, is now available through contemporary digital formats with many possible versions, such as smartphone and tablet apps with...