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Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Nayebzadeh, Shahnaz - 2019

. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency … satisfaction also have a positive impact on brand loyalty. Lifestyle congruency and individual's similarity to brand have impact on …

Persistent link: https://www.econbiz.de/10012891225

Understanding the consumers' personal characteristics as the starting point for targeted marketing

Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10012617115

Investigating the relationship between lifestyle and attitude towards death : the case of Kerman middle-aged adults

Jahangiri, Jahangir; Dehghani, Fereshteh - In: International journal of social sciences : IJoSS 6 (2017) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10011815412

Non-adopters of social media : comparing their lifestyles, perceived innovation attributes, and sociodemographic attributes with all-adopters, partial-adopters, and minimum-adopter...

Sarrina Li, Shu-chu; Chen, Yen-Shen - 2017

This study adopted Rogers' diffusion of innovation model to investigate the adoption of three social media with high penetration in Taiwan-Facebook, Line, and email. Special attention was paid to identifying the factors that differentiated the non-adopters (who did not adopt any of the three...

Persistent link: https://www.econbiz.de/10011751141

Determination of the relationship between lifestyle and impulsive purchasing behaviour

Ocel, Yusuf; Mutlu, Hakan Tahiri; Bayat, Murat - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 37-55

Persistent link: https://www.econbiz.de/10014375472

COVID-19 lockdown, home environment, lifestyles, and mental health among preschoolers in China

Zhang, Yunting; Zhao, Jin; Yu, Zhangsheng; Wang, Guanghai; … - 2024

city-wide cohort of preschool children - the Shanghai Children's Health, Education and Lifestyle Evaluation, Preschool …

Persistent link: https://www.econbiz.de/10014529072

Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...

Heiler, Florian; Schmalnauer, Martina; Schmutz, Petra; … - 2009

Persistent link: https://www.econbiz.de/10003809534

Nachhaltiger Konsum : die Suche nach dem nächsten Schritt

Bilharz, Michael (contributor) - 2006

Persistent link: https://www.econbiz.de/10003466142

Functional food consumption in Germany : a lifestyle segmentation study

Franz, Annabell; Nowak, Beate - 2010

German functional food consumers? In an online-survey referring to the Food-Related Lifestyle by BRUNSØ and GRUNERT (1995) we … strategies. -- functional food ; cluster analysis ; Food&-Related Lifestyle …

Persistent link: https://www.econbiz.de/10003953176

Theoretical perspective on rebound effects from a social science point of view : working paper to prepare empirical psychological and sociological studies in the REBOUND project

Peters, Anja; Sonnberger, Marco; Dütschke, Elisabeth; … - 2012

psychological action theories with the sociological life-style concept is suggested as a framework for studying determinants of …

Persistent link: https://www.econbiz.de/10009486116

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