The present paper attempts to substantiate the hypothesis that there exists a continuum on which most of the existing and known durable products can be placed in some fashion of a priority system both at the aggregate and at life cycle subgroup levels.The notion of a product continuum is not a...

In August 2004, a day-long symposium organized by Bentley College was held in Boston to address the question, “Does Marketing Need Reform?” Speakers were asked to address how the marketing function can simultaneously bolster trust with customers and respect within organizations. The event...

Includes bibliographical references (p. [16]).

Includes bibliographical references (p. [22]).