The present study tried to analyze an array of banks advertisements in an Iranian socio-cultural context. The selected commercials are analyzed critically from a top-down as well as a bottom-up point of view. The framework is that of the Fairclough's (1992) which embraces three aspects of...

This research was conducted to study the influence of banking advertisement on the bank's customer satisfaction; it contained four hypotheses about four different variables which were an advertisement, social media advertisement efficiency, and effectiveness. The survey collected 300...

In developed countries, numerous wealthy fast-growing clients with diverse finance-related needs, require sophisticated and tailored financial solutions. Therefore, under the pressures of the converging market and competitive forces, the tasks of attracting and attaining clients require a higher...

Purpose The purpose of the paper is to empirically explore the economic effect of advertising spending on the performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to 2019. Design/methodology/approach A dynamic panel data...

Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförde-rung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen...