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Financial ABCs of test-marketi...
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Journal of Food Distribution Research
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CONSUMERS' CRITERIA FOR SELECTING SUPERMARKETS WITHIN SHOPPING DISTANCE
Fox, Harold W.
- In:
Journal of Food Distribution Research
11
(
1980
)
3
The author discusses patronage motives and examines the accuracy of consumers price perceptions and effectiveness of newspaper advertising.
Persistent link: https://www.econbiz.de/10005310844
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