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In der vorliegenden Forschungsarbeit wird schrittweise ein Prognosemodell entwickelt, welches die Ermittlung des Vertriebspotenzials von drei Produktinnovationen eines mittelständischen Automobilzulieferers bei Vermarktung dieser über eine Bundlingstrategie auf dem deutschen Markt ermöglicht....
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important attributes female customer prefer were Gear type, Body type, Safety, Price, Color and Fuel efficiency. Based on these …
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. These results hold even when the final price and size of a customized bundle are the same across differing schemes. We … discuss the potential trade-offs in economic outcomes that result from price framing (e.g., likelihood of sale versus size of …
Persistent link: https://www.econbiz.de/10013106716
Conceptional the theory of price bundling needs to be discussed in a more consumer behavior focused analysis. This …Preisuntergrenze, Preisvergleich, Preisobergrenze, Preistheorie, Preis, Preisbündelung, Preisdifferenzierung …, Preisdiskriminierung, maximale Zahlungsbereitschaft, Strukturgleichungsmodelle, behavioral pricing, reservation price, maximum willingness …
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This research contributes to wellness and spa tourism literature by analyzing the preferences of German health travelers with a focus on natural treatments. Based on the findings of a literature review on health travelers’ preferences, a choice-based conjoint analysis was conducted with a...
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Bundling is pervasive in today's markets. However, the bundling literature contains inconsistencies in the use of terms and ambiguity about basic principles underlying the phenomenon. The literature also lacks an encompassing classification of the various strategies, clear rules to evaluate the...
Persistent link: https://www.econbiz.de/10012780031
digital information goods. We show that the traditional price system not only results in significant deadweight loss, but also … with less than 0.1% of the deadweight loss of the traditional price-based system, while more accurately aligning incentives …
Persistent link: https://www.econbiz.de/10014045902