. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …Product market advertising, by acting as a costly signal of quality, is thought to increase the demand for a company …'s stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument …

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

corporate sponsorship as a B2B exchange mechanism that supplies the motor sports organization while offering sponsors a … within the motor sports sponsorship network … efficiently delivering solutions to such needs at a profit. The business model of motor sports has evolved to prominently feature …

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is … necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may … dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making. From the perspective of the …

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …