Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e....

This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for...

Advertisement is the process of communicating the most persuasive selling message possible, to the right potential consumer of products or services at the right time and place, at least possible cost. Advertisement acts as a communicating bridge between producer and consumer. With...

While most of the IFAC Code of Ethics provisions make a good attempt at protecting the public, the section on advertising and solicitation does just the opposite. It is blatantly self-serving and protectionist. It is anticompetitive and serves the private interests of accountants at the expense...

French Abstract: La publicité a gagné une ampleur particulière de nos jours. En Roumanie, notamment pendant la dernière décennie, on assiste à une croissance spectaculaire de la publicité en termes financiers, mais aussi en ce qui concerne la diversité des approches au cadre des...

Ethics in marketing and advertising has always been a subject most talked about not just by researchers but also by people at large. It has been observed that in the last decade companies have increased their advertising investments to attract consumers but the question remains that whether...

Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting...

This paper analyzes the dilemma of ethics regarding the promotion of foreign culture as opposed to local cultural values by the advertising industry in Pakistan from the Islamic perspective. It examines the concerns of Pakistani youth about excessive dependence of the local advertiser on western...