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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Corporate Social Responsibility in der Marketing- und Markenforschung : ein systematischer Überblick zum aktuellen Stand der empirischen Forschung
Waßmann, Jan - 2011
. Von dieser Entwicklung ist insbesondere das Marketing- und Markenmanagement betroffen, da es im Rahmen der CSR eine …. Hierbei zeigt der systematische Forschungsüberblick über insgesamt 62 Studien aus einschlägigen internationalen Marketing …
Persistent link: https://www.econbiz.de/10009160050
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Marketing communications' dimensions and brand loyalty in the banking sector
Quayson, Agartha; Issau, Kassimu; Gnankob, Robert Ipiin; … - In: REGE revista de gestão 31 (2024) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10014528520
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Das Konzept Market Driving - Modell und Messung unternehmerischer Erfolgsfaktoren
Terstiege, Meike - 2016
Persistent link: https://www.econbiz.de/10011544656
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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The limited role of African strategic communication practitioners in ethical communication practices
Nhedzi, Abyshey; Azionya, Caroline Muyaluka - In: Corporate communications : an international journal 28 (2023) 7, pp. 68-83
Persistent link: https://www.econbiz.de/10014493953
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694