Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

Learning about the other culture is very important starting point. Culture is a basic definition. First of all, in the context of cultural awareness, we have to understand what culture refers to. For this purpose, let's simply define culture as all the (often unspoken) standards and (mostly...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...

Consumers with multicultural experiences are increasingly involved in the process of value creation, yet there is a lack of understanding of how multiculturalism affects consumer creativity. Based on the dual perspectives of multiculturalism and loose-tight culture, this paper illustrates the...

The importance of consumer trust to the success of online business transactions is well documented. An analytical look at the typical online purchase indicates the level of trust required to complete a transaction is dependent on such factors as: the privacy information consumers must provide,...