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Leistungen regionaler Medienanbieter für Werbekunden
Hilby, Bernd (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320011
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Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?
Lindstädt, Nadine; Budzinski, Oliver - 2014
, there are concerns about online advertising substituting newspaper advertising – much the same as has long been feared with … tendencies cannot be generalized. In particular, we argue that newspaper advertising offers great benefits for the retailing … newspapers. We conclude that no complete substitution between newspaper and online advertising can be expected to take place in …
Persistent link: https://www.econbiz.de/10014042343
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Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle : Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten
Pagel, Sven; Jürgens, Alexander - 2010
Diese explorative Studie soll erste Ansätze zur Nutzung von Bewegtbildinhalten in YouTube-Channels identifizieren. Als systematische Grundlage wird der Handlungsprozess beim Video-Abruf aus Wahrnehmung, Nutzung und Wirkung herangezogen. Die Wahrnehmung von Videoinhalten kann auf mehreren Ebenen...
Persistent link: https://www.econbiz.de/10008759541
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Media competition on the internet
Barros, Pedro Pita (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002211766
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
Persistent link: https://www.econbiz.de/10011644720
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The comprehensive effects of a digital paywall sales strategy
Chung, Doug J.; Kim, Ho; Song, Reo - 2019
Persistent link: https://www.econbiz.de/10012064931
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The digital transformation of news media and the rise of disinformation and fake news
Martens, Bertin; Aguiar, Luis; Gomez-Herrera, Estrella; … - 2018
genuine and fake news shows that strong newspaper brands continue to attract large audiences from across the political … spectrum for direct access to newspaper websites. Real news consumption on these sites dwarfs fake news consumption. Fake news …
Persistent link: https://www.econbiz.de/10011980980
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Web 2.0 adoption by Danish newspapers : urgent need for new business models
Bjørn-Andersen, Niels; Bloch Rasmussen, Leif; … - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 185-193). 2008
This paper presents findings from the development process of a general innovation framework for an ongoing Nordic R&D project on e-business and media. It focuses on the current state of the Danish news media sector and the conclusions we can draw from the “Web 2.0 activity” of the Danish...
Persistent link: https://www.econbiz.de/10009376512
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Use of new media in the local press : comparative analysis of local newspapers websites In İzmir, Adana and Bursa
Kalsın, Berrin - 2014
Persistent link: https://www.econbiz.de/10011294437