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People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing...
Persistent link: https://www.econbiz.de/10014318394
. However, over the years businesses have increasingly implemented information and communication technology; this has triggered …
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website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and … assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the … websites. This is one of the first studies to explore online sustainability communication; more specifically, the link with …
Persistent link: https://www.econbiz.de/10012428980
This paper develops a model to measure people’s perception of web pages based on the premise that the World Wide Web is a persuasive technology intentionally designed to change a person’s attitudes and behaviors. The model, derived from the persuasion literature, particularly appraisal...
Persistent link: https://www.econbiz.de/10014127870
communication outcomes. We investigate the effect of level of repetition to banner ads, same and varying ad executions and consumer …
Persistent link: https://www.econbiz.de/10014058536
The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...
Persistent link: https://www.econbiz.de/10014420386
in Northern Cyprus and to determine whether demographic factors influence their leadership styles. The leadership styles …
Persistent link: https://www.econbiz.de/10012892546
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