The main objective of this paper is to present the most relevant findings obtained from in depthinterviews with processors and retailers about the N&H claimed products market in Serbia. Inour research we addressed the following set of topics: motivations and barriers to offer N&Hclaimed products...

The main objective of this paper is to present the most relevant findings obtained from in depth interviews with processors and retailers about the N&H claimed products market in Serbia. In our research we addressed the following set of topics: motivations and barriers to offer N&H claimed...