Ofori, Justice; Boateng, Frank; Atiku, Sulaiman Olusegun - In: Cogent business & management 10 (2023) 2, pp. 1-20
This study examines the influence of supply-side factors on uptake of insurance, as well the moderating effect of sales … direct and moderating relationships. The results show that three supply-side factors influencing insurance uptake are … insurance product design, customer service, and market positioning. The relationships between insurance product design, customer …