Tesfaye, Linda Annala; Fougère, Martin - In: Journal of business ethics : JBE 180 (2022) 2, pp. 439-454
In this paper we investigate how different discourses on frugal innovation are articulated, and how the dynamics between these different discourses have led to a certain dominant understanding of frugal innovation today. We analyse the dynamic interactions between three discourses on frugal...