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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407
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Competition and antitrust in internet markets
Haucap, Justus; Stühmeier, Torben - 2015
paper first discusses the antitrust allegations and proceedings against Google, before commenting on the most prominent …
Persistent link: https://www.econbiz.de/10011373093
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An economic policy perspective on online platforms
Martens, Bertin - 2016
This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
Persistent link: https://www.econbiz.de/10012012003
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The online advertising tax : a digital policy innovation
Fuchs, Christian - 2018
Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and …
Persistent link: https://www.econbiz.de/10011941990
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - 2019
Persistent link: https://www.econbiz.de/10012181530
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Internet presence as a small business capability : the case of mobile optimization
Voelker, Troy A.; Steel, Doug; Shervin, Elsa - In: Journal of small business strategy 27 (2017) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011731313
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Nutzung von Suchmaschinen-Marketing als Teil des Internet-Marketings in Schweizer Hotels
Geiger, Christian (contributor); Fux, Michael (contributor) - 2006
Persistent link: https://www.econbiz.de/10003791832
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Assessing access problems in online media platforms
Graef, Inge; Wahyuningtyas, Sih Yuliana; Valcke, Peggy - 2014
Online media platforms have the characteristics of a particular type of market known as ‘multi-sided’. These businesses create value by bringing advertisers and users together. Access to user data is critical to this process. On the basis of economic literature, the features of multi-sided...
Persistent link: https://www.econbiz.de/10010365610
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Searching for Safety : Addressing Search Engine, Website, and Provider Accountability for Illicit Online Drug Sales
Liang, Bryan A.; Mackey, Tim - 2012
purchased products. Importantly, search engines such as Google, Yahoo, and MSN, although purportedly requiring verification of …
Persistent link: https://www.econbiz.de/10014209688