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The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying

Moes, Anne; Fransen, Marieke; Verhagen, Tibert; Fennis, … - In: Psychology & marketing 39 (2022) 12, pp. 2260-2272

Persistent link: https://www.econbiz.de/10013465183

Advertising to the end consumers by pharmaceutical companies : blessing or curse?

Goldberg, Scott - 2013

Persistent link: https://www.econbiz.de/10011293891

Corporate Social Responsibility, Advertisement & Branding - Frauds - Ethics

Saxena, Neha - 2017

Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e....

Persistent link: https://www.econbiz.de/10012968460

Corporate Social Responsibility's Impact on Stock Performance -- The Case of the Children's Food and Beverage Advertising Initiative

Gondhalekar, Vijay - 2015

Beverage Advertising Initiative (CFBAI) as well as those of their competitors that did not join the initiative. We find that …

Persistent link: https://www.econbiz.de/10013022481

The Tiny Trumpet : The Surprisingly Weak Relationship from Advertising to Corporate Social Responsibility — A Systematic Literature Review and a Panel Study of the World's Largest...

Pope, Shawn - 2016

Theorists have given strategic and political explanations to expect a relationship from advertising to CSR. Contrary to … this expectation, the nearly thirty studies that have tested the relationship from advertising to CSR have yielded evidence … panel study. The present findings, as well, suggest the absence of a strong, robust link from advertising to CSR. In a …

Persistent link: https://www.econbiz.de/10012984036

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying …

Persistent link: https://www.econbiz.de/10012659528

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments

Semenov, Alexey V.; Randrianasolo, Arilova A. - In: Journal of global marketing 37 (2024) 2, pp. 99-118

Persistent link: https://www.econbiz.de/10014515036

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