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Twenty-five years ago the business theorists at the University of Uppsala in Sweden assigned knowledge a key role in their explanation of firms’ internationalisation. Firms’ learning – or, acquisition of knowledge - about foreign markets was pointed out as being determining not only the...
Persistent link: https://www.econbiz.de/10005055572
The realization of relationship marketing requires cooperative exchange between buyers and sellers. A key determinant of cooperative exchange is uncertainty perceived by the cooperating parties. This study investigates how cooperation is affected by decision makers’ perception of uncertainties...
Persistent link: https://www.econbiz.de/10005802378
Persistent link: https://www.econbiz.de/10005750474