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of 144 respondents showed that there is a significant difference in various types of gifts for seven different recipient … groups. Gender and age were also found as significant variables in choosing gifts. Despite the small number of respondents …
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There are two important reasons for consumers to spend gift certificates differently than gifts in cash or non …
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demand and buyers pay lower prices for LGCs. These effects are mediated by the perceived utility of the gift cards as gifts …
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The effects of Brexit through higher barriers to trade could cost British households the equivalent of 428 British pounds annually or $580 in 2016 prices. Effects across the rest of the EU would vary, but countries that trade extensively with the United Kingdom, such as Ireland, stand to incur...
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In this paper, the authors provide a rationale for why firms issue gift cards or vouchers. Mainly, issuing gift cards can be considered as a collusion-facilitating practice. A firm that issues gift cards can raise its price for several reasons. First, the discounted price by the face value of...
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