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The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...
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Sustainability can be seen as one of the most important issues of the 21st century and has increasingly moved into the spotlight in Germany, becoming the main topic of discussion today. The growing interest in sustainable food is not only pushing the German food industry to expand its supply of...
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, and behaviors. Understood as a philosophy, a way of thinking and doing business, sustainable marketing, which we are …
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The main focus of this paper is to analyse the production and consumption for eco-innovative food in Brazil. The research can be divided in two parts: the first, focusing in the supply-side, aims to identify food companies' motivation to adopt eco-innovation, and the second, in the demand-side,...
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In der Studie werden nachhaltigkeitsbezogene Einstellungen und Verhaltensweisen junger Menschen dargestellt. Dabei geht es um Konsumwelt, Bezüge zu Klimawandel und Anknüpfungspunkte zur Beförderung von Nachhaltigkeit. Dazu werden charakteristische Konsumtypen skizziert. Auf Basis der...
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