This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...

In this paper we analyze the impact of service station availability on the demand for alternative-fuel vehicles and the consumers' willingness to pay for an enlarged fueling infrastructure. We examine a stated preferences choice experiment conducted as a CAPI survey with about 600 interviews of...

Right now, governments around the world are spending record amounts of money to kickstart their economies in response to the financial crisis. Fortunately, a great opportunity exists for this fiscal stimulus to be directed towards "green" economic growth, which can not only provide the new...

The main focus of this paper is to analyse the production and consumption for eco-innovative food in Brazil. The research can be divided in two parts: the first, focusing in the supply-side, aims to identify food companies' motivation to adopt eco-innovation, and the second, in the demand-side,...

Research on environmental liability issues were already taken in the 70s and 80s, when relatively few consumers were aware of the impact of products and services on the environment. Currently, "green consumption" (sustainable consumption) is a term commonly known and an important element of the...

Which behavior-based interventions are more appropriate to induce energy saving: energy saving goals with or without incentive, energy saving products, environmentally related information, social comparison or competition? We try to answer this question in a comprehensive study. First, we...