developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …

developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …

Private brands are those manufactured or provided by one company for offer under another company's brand. They are …

purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store … experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to …

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …