Multinational retailers are now very powerful and their activities could influence whole economies. In this paper, we investigate why they engage in corporate social responsibility (CSR) practices towards consumers, how it fosters sustainable development, and what the role of institutions are in...

Michael Foucault argued that 'the self' is socially constructed. So far as that is true, inhabitants of consumer societies have probably all internalized the social and institutional celebration of consumption, to varying extents, and this will have shaped our identities and worldviews, often in...

The paper focuses on examining interrelations between store image, CSR activities and CSR perception. Using structural equations modeling two models of shaping the perception of CSR were compared. The research concerning a retailing chain including 230 individual customers showed that it is a...

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...

The purpose of our empirical investigation, based on the theory of reasoned action and generational theory, is to study the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and Gen Zs). The authors base their quantitative research...