This work investigates and provides examples of effective methods of statistical analysis for strategic decision making, specifically in managerial and marketing applications. The particular motivation is to bridge the gap between statistics and marketing management by presenting statistical...

To survive and prosper, the organizations need to embed the processes and mechanisms to discover major technology and consumer trends and respond to them through new growth areas. Based on profound literature review providing insight into organizational factors that affect firms’ ability to...

This paper explores different functions of co-presence for collaborative knowledge creation in the context of seed accelerator programs. Seed accelerators offer programs of three to six months to enhance the growth of early-stage start-ups through various means of training and organizational...