Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as...

Environmental aspects are considered a specific process that requires a multidisciplinary analysis, as the application of indicators in organizations stems from effective performance management; the tourism sector is no exception. In 2015, the United Nations formulated 17 sustainable development...

This study is an attempt to find out the effect of line managers' environmental attitude on their organizational citizenship behavior for environment (OCBE) and environmental performance (EP). In addition to above examination, the study has also made an investigation regarding the mediating role...

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...

This research aims to examine the mediating effects of eco-innovation practices in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises. A quantitative approach was adopted in this research using questionnaire surveys as an instrument...

Hotel businesses are today oriented toward implementing environmental programmes, reduce costs and improve environmental performance as an effective competitive approach for survival in global markets. The term “green” or “eco” hotel, which describes hotels that strive to be more...

This research paper explores the relationship between green transformational leadership (GTL), employee green behavior (EGB), and the mediating role of green organizational support (GOS) in fostering environmentally friendly practices within organizations. Drawing upon Resource-Based View Theory...