Ray, Sourav; Wang, Li; Levy, Daniel C.; Bergen, Mark - 2019
in material, labor and managerial costs. The presumed benefits of ESL, for example, tend to be focused around lower price … adjustment costs (PAC), also known as menu costs. However, ESL not only can save PAC but may also enable the retailer to price …Electronic shelf label (ESL) is an emerging price display technology around the world. While these new technologies …