relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …

about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …

Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit … klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Empfängers aus …, wie mobiles Marketing derzeit in der Praxis gelebt wird. Aus den theoretischen und praktischen Erkenntnissen werden …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …