Im Gegensatz zu der Euphorie, die nach dem 1.1.1998 auf dem deutschen Telekommunikati-onsmarkt herrschte und dem damit einhergehenden Boom von Call-by-Call-Produkten, zeigen sich private Haushalte in Deutschland beim Wechsel ihres Stromversorgers trotz aufwendiger Werbemaßnahmen und...

This paper presents simple conditions for monopoly third-degree price discrimination to have negative or positive e¤ectson aggregate consumer surplus. Consumer surplus is often re-duced by discrimination, for example when total welfare (con-sumer surplus and pro…ts) falls. Surplus increases...

Mit dieser Arbeit soll aufgezeigt werden, ob und inwiefern Faktoren der Revitalisierung der Verkaufsräumlichkeiten einer Bank (beispielsweise Raumgestaltung, Farbenkompostionen, Lichteffekte, Einrichtung) in direkter Beziehung zur Kundenbindung stehen bzw. einen Einfluss auf das Kaufverhalten...

This master thesis has been developed as an independent study of the author to complete the Master of Science course at CUREM (Center for Urban and Real Estate Management), Zürich, Switzerland. The study aims at identifying likely future changes and business opportunities in the Swiss retail-...

Definitions of CVM and CRM are plentiful but they all have customer at their core: "...customer centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction...

The demograhphic shift known as Gen Y (birth years 1982-1993) is merging as a new long-term driver of growth. Largest generation since baby boomers. Projected to become the wealthiest generation ever. Similar to earlier generations, what Gen Y purchases will be triggered in large part by life...

Consumers across Asia are becoming wealthier, older, and more sophisticated in their behaviors and attitudes towards financial services. Rising affluence and high net worth across Asia. The population of affluent and high net worth individuals is grwoing rapidly across Asia...

Measuring NPS is relatively straight forward, but using it to drive economic value is not. NPS must lead to a "so what" for the organization. NPAs programs and inititatives must be cost-effective and profitable....

Der Beitrag diskutiert Kundenerfahrung als Bezugsrahmen, der die beiden Konstrukte Kundenerlebnisund Kundenvertrautheit umfasst. Kundenerfahrung wird konzeptionalisiert alsKundenerlebnis im Sinne eines Maßstabs für die Qualität der Kundenerfahrung (positiv/negativ). Die Einflussstärke der...

Nowadays modern advertising environments try to provide more efficientads by targeting costumers based on their interests. Various approaches existtoday as to how information about the users’ interests can be gathered. Users candeliberately and explicitly provide this information or user’s...