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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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Choices
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date (oldest first)
1
Event-
Marketing
- Das kontrollierte Event
Brickau, Ralf
;
Berghaus, Frank
-
1999
Instrument des Event-
Marketing
. Allerdings bereitet die Effizienzbewertung solcher Events große Probleme. Prof. Dr. Ralf A …
Persistent link: https://www.econbiz.de/10005840505
Saved in:
2
Veranstaltungsmarketing
Zanger, Cornelia
Folgende Bereiche zum Thema Event-
Marketing
werden in diesem Artikel behandelt:- Definition Veranstaltungsmarketing bzw …
Persistent link: https://www.econbiz.de/10005840507
Saved in:
3
Unleashing the Ideavirus
Godin, Seth
werden. Vielmehr bestehe die Aufgabe des
Marketing
darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …
Persistent link: https://www.econbiz.de/10005840619
Saved in:
4
ANNAM - an artificial neural net attraction model to analyze market shares
Hruschka, Harald
-
1999
The
marketing
literature so far only considers attraction models with strict functional forms. Greater exibility can be …
Persistent link: https://www.econbiz.de/10005841723
Saved in:
5
Strategische Herausforderungen bei der Einführung von Bioprodukten in der Schweizer Gastronomiebranche
Maier, Simone
-
2001
Im Gegensatz zur Erfolgsstory der Bioprodukte im Schweizer Einzelhandel bleibt das entsprechende Angebot in der Gastronomie bislang auf wenige Einzelrestaurants im Alternativmilieu oder Gourmetbereich beschränkt. Die Arbeit schildert die Herausforderungen, die bei der Einführung von...
Persistent link: https://www.econbiz.de/10005844395
Saved in:
6
Marketing
- Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen
Krick, Matthias
-
1998
Die vorliegende Untersuchung beleuchtet die beziehungsorientierte Konzeption im
Marketing
("Beziehungsmarketing …", "Relationship
Marketing
"). …
Persistent link: https://www.econbiz.de/10005844498
Saved in:
7
Dienstleistungsqualität im touristischen Leistungsverbund - Ansatz zur Verbesserung der Wettbewerbsfähigkeit touristischer Destinationen - Kurzfassung
Müller, Heike
-
2003
Die mit der Charakterlichkeit der touristischen Dienstleistungen einhergehenden Besonderheiten des Tourismus bedürfen einer spezifischen Betrachtung und eines ganzheitlichen Ansatzes im Hinblick die Erlangung einer, für den Kunden als optimal zu bezeichnenden Dienstleistungsqualität.(...)
Persistent link: https://www.econbiz.de/10005844499
Saved in:
8
Market trends of seafood products under international constraints: contractualisation,
marketing
strategies and new behaviours
Gouin, Stephane
;
Charles, Erwan
;
Boude, J.P.
-
European Association of Agricultural Economists - EAAE
-
2006
of setting in market and
marketing
strategies. Lastly, it takes into account the emergence characteristics of new food …
Persistent link: https://www.econbiz.de/10005805046
Saved in:
9
Target Markets for Grain and Cotton
Marketing
Consultants and Market Information Systems
Vergara, Oscar
;
Coble, Keith H.
;
Hudson, Darren
; …
- In:
Journal of Agricultural and Resource Economics
30
(
2005
)
01
of producer demand for
marketing
information and consultants is proposed that decomposes price received into exogenous …
marketing
consultants substitute for expenditures on market information systems. …
Persistent link: https://www.econbiz.de/10005805486
Saved in:
10
GRAIN QUALITY IN THE CANADIAN BARLEY SECTOR: A REVIEW OF REGULATIONS, INDUSTRY PRACTICES, AND POLICY ISSUES
Johnson, D. Demcey
-
Department of Agribusiness and Applied Economics, North …
-
1999
selection; and recent changes in handling, procurement, and
marketing
. …
Persistent link: https://www.econbiz.de/10005806224
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