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Aktionärsschutz in der AG falsch verstanden? Die Leica-Entscheidung des LG Frankfurt am Main
Scholl, Wolfgang; Schanz, Kay-Michael - 2008
This article analyses the recent Leica judgement of the Higher Regional Court Frankfurt/Main and its consequences. In … this judgement, the court has established an infringement of special formal requirements with respect to Leica´s invitation … Hypovereinsbank, coming to the opposite conclusion. Besides the fact that, in the opinion of the authors, the Leica decision not only …
Persistent link: https://www.econbiz.de/10010298947
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Aktionärsschutz in der AG falsch verstanden? Die Leica-Entscheidung des LG Frankfurt am Main
Scholl, Wolfgang; Schanz, Kay-Michael - Frankfurt School of Finance and Management - 2008
This article analyses the recent Leica judgement of the Higher Regional Court Frankfurt/Main and its consequences. In … this judgement, the court has established an infringement of special formal requirements with respect to Leica´s invitation … Hypovereinsbank, coming to the opposite conclusion. Besides the fact that, in the opinion of the authors, the Leica decision not only …
Persistent link: https://www.econbiz.de/10005027038
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Consumer Generated Advertising:Open-Source-Marketing
Hieke, Marie-Sophie; Sarstedt, Marko; Rennhak, Carsten - Munich Business School - 2007
Mehr als 60% aller Verbraucher fühlen sich von zu viel Werbung belästigt und knapp 70% derBefragten sind an … Möglichkeiten interessiert, Werbung auszublenden. 80% geben sogar an,den Einkauf von Email-Adressen als ernsthafte Verletzung der … amerikanischen Marktforschungsunternehmen Yankelovich Partners. Dieenorme Reaktanz der Konsumenten auf die Flut an Werbung, die in …
Persistent link: https://www.econbiz.de/10005869450
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Erfolgsfaktoren im Celebrity-Marketing
Eckhardt, Ann Kristin; Rennhak, Carsten - Munich Business School - 2006
When you have nothing important to say, get someone very important to say nothing for your brand.” Immer mehr Unternehmen setzen bei der Bewerbung ihrer Markenartikel auf die ver-kaufsfördernde Wirkung bekannter Köpfe. In den USA treten zur Prime-Time bereits in jedem fünften TV-Spot...
Persistent link: https://www.econbiz.de/10005869461
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Comparative AdvertisingLessons Learned after Deregulation in Germany
Rennhak, Carsten; Bakay, Zoltán; Strassner, Stefan - Munich Business School - 2004
Comparative advertising has been permitted in Germany in 2000. So far, advertisingpractitioners and researchers have neither reached a consensus on its effectiveness noron its usefulness for corporate communication. The authors conducted two studies: Oneto capture the opinions of advertisers on...
Persistent link: https://www.econbiz.de/10005869502
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Time Orientation and Attitude to Advertising in Explaining Advertising Avoidance
Davies, Gary; Rojas Méndez, José - Manchester Business School - 2002
Television has changed our use of time far more than any other technological development (Robinson 1990). For many, watching television has become the main leisure experience. By the late 1990’s in Britain, (one of the two countries where we undertook empirical work) people aged 4 and over...
Persistent link: https://www.econbiz.de/10005869969
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Risky Business and the Politics of Risk: Is the Insurance Industry Promoting Itself?
Swift, Jonathan - Chartered Insurance Institute - 2009
CII Introduction: The UK insurance sector lies at a critical juncture in its long and eventful history. On the one hand, insurers are feeling the recessionary pinch in the form of a capital squeeze and a hardening market, but they can still benefit from escaping the contagion in the global...
Persistent link: https://www.econbiz.de/10005870005
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“Trust in God – But Tie Your Camel First.” The Economic Organization Of The Trans-Saharan Slave Trade Between The Fourteenth and Nineteenth Centuries
Prange, Sebastian - London School of Economics and Political Science - 2005
This paper examines the economic organization of the trans-Saharan slave trade between the fourteenth and the nineteenth centuries on those routes that moved slaves from Sudanic Africa via entrepôts in the Sahel and Sahara to the Maghrib. The commercial framework of this trade was integrated...
Persistent link: https://www.econbiz.de/10005870829
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Cross Media, Print and Internet Advertising: Impact of Medium on Recall, Brand Attitude and Purchase Intention
Numberger, Siegfried; Schwaiger, Manfred - Institut für Marktorientierte Unternehmensführung … - 2003
Publishers are activley selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising...
Persistent link: https://www.econbiz.de/10009138424
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Die Aufmerksamkeit für, die Nutzung der und die Werbungin Medien in Deutschland
Kallfaß, Hermann H. - Institut für Volkswirtschaftslehre <Ilmenau> - 2010
?Änderungen in der Aufmerksamkeit für Medien können Folgen für die aus der Werbung in denMedien erzielbaren Einnahmen haben. Eine … steigende Nutzung der Angebote im Internet durchdie Rezipienten, die für die Rezipienten kostenlos sind und durch Werbung … finanziert werden,regt eine Ausweitung der Werbung in dem Medium sowie die Bereitstellung weiterer werbefinanzierterAngebote an …
Persistent link: https://www.econbiz.de/10009138582